1. Cold calling campaigns help you acquire new business leads. In addition, it also has the following advantages:

    1. It helps you generate more leads. You don’t have to rely on your inbound leads alone. You can just go and get new businesses.
    2. You get to know what is happening at the market place and gives you an insight into the current market trends. It gives you first hand information about what your prospects actually need.
    3. Offers more visibility for your business. It helps you to make your products/services known to your prospects/customer base.

    Source: eGrabber Newsletter

  2. Cold calling is one of the best ways to acquire new customers provided you do it right.

    Try the following:

    1. Plan your call – who you want to speak to and when to call.
    2. Research your prospects before you pick your phone. A Google search or a lookup on LinkedIn can get you information about your prospect.
    3. Get talking points about your prospect/prospect’s company to help you quickly connect with your prospect.
    4. Get as much information as possible from your prospect so that you can tailor your sales pitch.
    5. Be confident. Practice your calls; if needed, you can record your calls and listen to them, spot the mistakes and fix them.
    6. Keep track of your cold calls.
    7. If you can’t reach your prospect, leave a compelling voice message.

    Source: eGrabber Newsletter

  3. If you are someone who is trying to conquer new sales challenges, you got to try the following:

    1. Build a quality marketing database/list - the outcome of all your marketing efforts are based on this.
    2. Focus on your prospects and tailor your sales & marketing messages accordingly.
    3. Make sure your sales and marketing teams are working together to provide the right information to your prospects.
    4. Provide great customer experience, support and build brand advocates or evangelists.
    5. Educate and inform your prospects through interesting & engaging webinars. It also helps you establish your thought leadership and generate leads.

    Source: eGrabber Newsletters

  4. Twitter is one of the top 3 social networking sites that play an important role in any business. Here are 4 tips that will help marketers to make the most of it:

    1. Create a short but compelling bio on what you do & offer.
    2. Speak about your business, products & services but don’t overdo or advertise it. Focus on tweeting valuable information to your followers.
    3. Keep your account updated. Update a couple of times, reply to questions and retweet that is worth sharing.
    4. In addition to sharing information, interact and build a relationship with your followers. Ask questions, answer questions, start a conversation, etc.

    Source: eGrabber Newsletter

  5. The fastest way to build Business mailing Lists, Sales Contact Lists & Telemarketing Lists from Online Directories. 

    Download the fully functional trial version of ListGrabber

  6. In an era of information explosion, your prospects are often bombarded with lots of information from various sources. In such a scenario, if you want to grab their attention, you got to first stop thinking about your sales pitch and start educating your prospects.

    Try the following:

    1. Be clear and specific in your messaging. Instead of saying I help people solve their problems, be specific about what you do exactly and how you help them accomplish.
    2. Tell them how unique you are and you are not just another sales person who pushes for the sale.
    3. Explain what you offer and how it adds value to them.

    Source: eGrabber Newsletter

  7. Joining LinkedIn groups is one of the best ways to get in touch with your targeted audience; however, there are certain do’s and don’ts that will help you use LinkedIn groups effectively.

    Try the following: 

    1. Join groups in which your target prospects are a part of. Join groups that have more number of people with active discussions. 
    2. Don’t join too many groups that you couldn’t handle.  
    3. Don’t post direct advertisements for your products or services. 
    4. Don’t promote your content alone. Share other members’ content as well. It will help you expand your network and start new conversations. 
    5. While sharing content to multiple groups, make sure that it is relevant. 

    Source: eGrabber Newsletter

  8. ListGrabber is a powerful lead capture software that enables you to capture the name, address, email ID, phone number and other contact details of your prospects (multiple contacts) from any Internet source such as online directories, association websites, MLS listings, etc. in a single click and automatically transfer the contacts to your database. 

                        image

    Offer valid till March 5, 2013

  9. Most sales people are very curious to hear from the prospects immediately after sending a proposal or a product demonstration. It annoys the prospects and prevents the sales process from moving forward. A survey involving 1200 decision makers from different industries has revealed that nearly 50% of them have refused to buy because sales people had pestered them via email & phone and was too aggressive in their approach. 

    But top performers become successful by offering valuable insights to their prospects and helping them make informed decisions.

    Try the following:

    1. Share information – stories/articles/case studies/videos/infographics that help the prospects think differently about their current business.
    2. While sharing information to your prospects, add a customized note; especially when you are dealing with hot prospects.

    Source: eGrabber Newsletter

  10. In a customer-centric market, sales professionals need to consider a few things to be successful.

    Try the following:

    1. Many sales folks try to build relationships with their targeted customers in the first place. Actually, it is the other way around. You make a sale, offer value to a customer and then build a relationship.
    2. Sales people should have a thorough knowledge about the market, business climate, and the specific needs of the prospect. Only then she can offer the right solution to the prospect.
    3. Sales people need to collect as much data as they can about their audience, industry or niche segments. This can help them a lot in dealing with their prospects.

    Source: eGrabber Newsletter

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