23 5 / 2013

4 Twitter tips for marketers

Twitter is one of the top 3 social networking sites that play an important role in any business. Here are 4 tips that will help marketers to make the most of it:

  1. Create a short but compelling bio on what you do & offer.
  2. Speak about your business, products & services but don’t overdo or advertise it. Focus on tweeting valuable information to your followers.
  3. Keep your account updated. Update a couple of times, reply to questions and retweet that is worth sharing.
  4. In addition to sharing information, interact and build a relationship with your followers. Ask questions, answer questions, start a conversation, etc.

Source: eGrabber Newsletter

26 3 / 2013

The fastest way to build Business mailing Lists, Sales Contact Lists & Telemarketing Lists from Online Directories. 

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(Source: youtube.com)

08 3 / 2013

3 tips to educate your prospects

In an era of information explosion, your prospects are often bombarded with lots of information from various sources. In such a scenario, if you want to grab their attention, you got to first stop thinking about your sales pitch and start educating your prospects.

Try the following:

  1. Be clear and specific in your messaging. Instead of saying I help people solve their problems, be specific about what you do exactly and how you help them accomplish.
  2. Tell them how unique you are and you are not just another sales person who pushes for the sale.
  3. Explain what you offer and how it adds value to them.

Source: eGrabber Newsletter

06 3 / 2013

5 tips to use LinkedIn groups effectively

Joining LinkedIn groups is one of the best ways to get in touch with your targeted audience; however, there are certain do’s and don’ts that will help you use LinkedIn groups effectively.

Try the following: 

  1. Join groups in which your target prospects are a part of. Join groups that have more number of people with active discussions. 
  2. Don’t join too many groups that you couldn’t handle.  
  3. Don’t post direct advertisements for your products or services. 
  4. Don’t promote your content alone. Share other members’ content as well. It will help you expand your network and start new conversations. 
  5. While sharing content to multiple groups, make sure that it is relevant. 

Source: eGrabber Newsletter

27 2 / 2013

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19 2 / 2013

2 sales tips to become top performers

Most sales people are very curious to hear from the prospects immediately after sending a proposal or a product demonstration. It annoys the prospects and prevents the sales process from moving forward. A survey involving 1200 decision makers from different industries has revealed that nearly 50% of them have refused to buy because sales people had pestered them via email & phone and was too aggressive in their approach. 

But top performers become successful by offering valuable insights to their prospects and helping them make informed decisions.

Try the following:

  1. Share information – stories/articles/case studies/videos/infographics that help the prospects think differently about their current business.
  2. While sharing information to your prospects, add a customized note; especially when you are dealing with hot prospects.

Source: eGrabber Newsletter

11 2 / 2013

3 selling tips for sales professionals

In a customer-centric market, sales professionals need to consider a few things to be successful.

Try the following:

  1. Many sales folks try to build relationships with their targeted customers in the first place. Actually, it is the other way around. You make a sale, offer value to a customer and then build a relationship.
  2. Sales people should have a thorough knowledge about the market, business climate, and the specific needs of the prospect. Only then she can offer the right solution to the prospect.
  3. Sales people need to collect as much data as they can about their audience, industry or niche segments. This can help them a lot in dealing with their prospects.

Source: eGrabber Newsletter

06 2 / 2013

3 benefits of serving customers via Twitter

Twitter is usually known as one of the most powerful and popular marketing tools. However, it can also be an excellent tool to serve your customers. It helps you serve your customers better and faster. Here are 3 benefits that you will get by serving your customers via Twitter:

  1. Responding quickly to customer’s questions or problems not only makes your customers happy but also shows other people that you care for your customers.
  2. Happy customers retweet and recommend you to their friends & family. It increases the likelihood of getting more customers.
  3. Satisfied customers provide feedback and suggestions which will help you improve your products/services.

Source: eGrabber Newsletter

23 1 / 2013

5 tips to create an effective Facebook page

Creating a Facebook page for your business is quite easy but getting the desired results out of it depends on how effective it is.

Try the following:

  1. While creating a page, have your prospects and customers in mind. You are creating one for them. Ensure that it offers value to them.  
  2. Avoid too many apps, focus on your brand and ensure that your Facebook page offers great customer experience.  
  3. Update regularly and ensure that the content is fresh and relevant to your business. 
  4. Maintain professionalism and make sure that your content displays your expertise. 
  5. Get feedback from fans through surveys, polls & discussions. It will help you to improve user experience.  

Source: eGrabber Newsletter

11 1 / 2013

3 tips to create brand ambassadors

Creating brand ambassadors for your company is one of the most challenging tasks. But once you succeed in this, it can offer you a lot more mileage than you ever thought.

Try the following:

  1. Invite & involve customers - Ask their feedback, opinion, inputs, etc. It will make them feel good and emotionally involved.
  2. For new projects or products, ask inputs from your social media fans. Invite them for a closed community discussion to get their views.
  3. Ask the right questions to your audience. When you get their answers, keep them informed. Tell them what inputs you have implemented. It will make them more interested and involved. It will help you gain their trust.

Source: eGrabber Newsletter