1. Your customer data is the most vital information that helps you devise a customer-centric marketing strategy and achieve better results.

    Try the following:

    1. Dig out all the hidden data in your organization - data that is available with dealers, resellers, sales/service folks, IT department, etc.
    2. Collect all the data, align them appropriately & make a simple, complete, reliable and useable database.
    3. Analyze the data. Get valuable insights into your customers’ mindset and their readiness to buy.
    4. Develop your marketing strategies accordingly and set metrics to measure what works the best.
    5. Ensure that you improve continuously based on the customer inputs.

    Source: eGrabber Newsletter

  2. Email marketing is a cost-effective marketing method that offers high ROI. However, to make the most of it, you need to ensure maximum email deliverability.

    Try the following:

    1. Build an email list of people who have opted to receive your emails.
    2. Ensure that your email list is up to date.
    3. Don’t use Gmail or Yahoo. Have your own website. Add a web form to build your email list.
    4. Create content that engages your audience. Personalize your content for different audiences. Make sure you have the right mix of text and images.
    5. Test different templates, content and concepts and find out what works best.
    6. Measure the performance - open rates and click-through-rates.

    Source: eGrabber Newsletter

  3. If you are a sales person aspiring to become a top seller, try the following:

    1. Don’t focus on selling at the outset. Connect with your prospect, engage her, ask questions to know their problems and needs, guide them to make a decision and in the end you got to make her believe what you say.
    2. Always plan your sales call, have your strategy and course of action.
    3. Believe in yourself and in the product you sell.
    4. Be on time for the sales call/demo and follow up diligently.
    5. Sales prospecting is important. Ensure that you do it on a regular basis, either daily or weekly.

    Source: eGrabber Newsletter

  4. Cold calling campaigns help you acquire new business leads. In addition, it also has the following advantages:

    1. It helps you generate more leads. You don’t have to rely on your inbound leads alone. You can just go and get new businesses.
    2. You get to know what is happening at the market place and gives you an insight into the current market trends. It gives you first hand information about what your prospects actually need.
    3. Offers more visibility for your business. It helps you to make your products/services known to your prospects/customer base.

    Source: eGrabber Newsletter

  5. Cold calling is one of the best ways to acquire new customers provided you do it right.

    Try the following:

    1. Plan your call – who you want to speak to and when to call.
    2. Research your prospects before you pick your phone. A Google search or a lookup on LinkedIn can get you information about your prospect.
    3. Get talking points about your prospect/prospect’s company to help you quickly connect with your prospect.
    4. Get as much information as possible from your prospect so that you can tailor your sales pitch.
    5. Be confident. Practice your calls; if needed, you can record your calls and listen to them, spot the mistakes and fix them.
    6. Keep track of your cold calls.
    7. If you can’t reach your prospect, leave a compelling voice message.

    Source: eGrabber Newsletter

  6. If you are someone who is trying to conquer new sales challenges, you got to try the following:

    1. Build a quality marketing database/list - the outcome of all your marketing efforts are based on this.
    2. Focus on your prospects and tailor your sales & marketing messages accordingly.
    3. Make sure your sales and marketing teams are working together to provide the right information to your prospects.
    4. Provide great customer experience, support and build brand advocates or evangelists.
    5. Educate and inform your prospects through interesting & engaging webinars. It also helps you establish your thought leadership and generate leads.

    Source: eGrabber Newsletters

  7. Twitter is one of the top 3 social networking sites that play an important role in any business. Here are 4 tips that will help marketers to make the most of it:

    1. Create a short but compelling bio on what you do & offer.
    2. Speak about your business, products & services but don’t overdo or advertise it. Focus on tweeting valuable information to your followers.
    3. Keep your account updated. Update a couple of times, reply to questions and retweet that is worth sharing.
    4. In addition to sharing information, interact and build a relationship with your followers. Ask questions, answer questions, start a conversation, etc.

    Source: eGrabber Newsletter

  8. The fastest way to build Business mailing Lists, Sales Contact Lists & Telemarketing Lists from Online Directories. 

    Download the fully functional trial version of ListGrabber

  9. In an era of information explosion, your prospects are often bombarded with lots of information from various sources. In such a scenario, if you want to grab their attention, you got to first stop thinking about your sales pitch and start educating your prospects.

    Try the following:

    1. Be clear and specific in your messaging. Instead of saying I help people solve their problems, be specific about what you do exactly and how you help them accomplish.
    2. Tell them how unique you are and you are not just another sales person who pushes for the sale.
    3. Explain what you offer and how it adds value to them.

    Source: eGrabber Newsletter

  10. Joining LinkedIn groups is one of the best ways to get in touch with your targeted audience; however, there are certain do’s and don’ts that will help you use LinkedIn groups effectively.

    Try the following: 

    1. Join groups in which your target prospects are a part of. Join groups that have more number of people with active discussions. 
    2. Don’t join too many groups that you couldn’t handle.  
    3. Don’t post direct advertisements for your products or services. 
    4. Don’t promote your content alone. Share other members’ content as well. It will help you expand your network and start new conversations. 
    5. While sharing content to multiple groups, make sure that it is relevant. 

    Source: eGrabber Newsletter

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